Trend Tracking: Using AI Tools to Measure Employee Engagement
Teams that are happy and productive tend to do good work. That’s not just manufacturing advice — it goes for every industry.
The tech industry is particularly invested in tracking employee engagement. While retention is essential in any company, the tech field has a low unemployment rate. Many companies are offering great benefits to draw in the best workers, and they want to be sure they’re staying productive and running as efficiently as possible. That’s why two companies — the Netherlands’ KeenCorp and San-Francisco-based Cultivate — have developed artificial intelligence (AI) tools to measure employee engagement. If your business had the opportunity to use these tools, what would the benefits be?
Companies using AI to measure engagement may be looking at benefits like higher retention rates and increases in productivity and workers’ performance, to name a few. Understanding how these AI tools work and their benefits in comparison to traditional surveys can help you see how they could assist your business.
Measuring Employee Engagement With AI
How, exactly, do AI tools work to measure employee engagement and productivity? The tools used by KeenCorp and Cultivate analyze data from internal communications in order to gauge changes in tension level. To simplify things a bit, this technology involves monitoring email usage within the company. The data is kept anonymous, but AI tools detect patterns in composition style and word usage to gauge collective levels of tension throughout the team.
The data is collected objectively, which takes the pressure off of employees to give the answers they think management and HR want to hear — but more on that later. With the help of AI to measure employee engagement, your company’s HR can easily detect any shifting patterns in tension and engagement and come up with a plan to address them.
Why Not Use Traditional Surveys?
You know the benefits of using AI, but what’s the advantage of using AI to measure employee engagement compared to traditional surveys? Both methods have their place, but when it comes to getting the full picture, artificial intelligence comes out on top.
When you conduct a traditional survey to measure employee engagement, the responses are going to reveal only what employees are willing to disclose. Further, the knowledge that you’re conducting this survey might influence employees to do things differently and stay more engaged. While that’s great for your business in the short term, it won’t give you much of an idea of employee engagement from day to day.
AI, on the other hand, operates in the background. Employees aren’t asked to answer any questions or conduct business any differently — they simply do their jobs as they usually would. AI takes out the guesswork and removes the implicit bias of traditional surveys.
Bottom Line: Employee Engagement and Retention Are Critical
Making sure employees are engaged is vital from a business standpoint, but it also ensures that your team members are getting the satisfaction of reaching their full potential. Technology services like KeenCorp and Cultivate will give companies a competitive advantage to ensure that their teams are happy and productive.
How does your business keep track of employee engagement? Do you have any tips on staying productive? Comment below, and stay up to date with our blog here at Global Electronic Services for the latest in manufacturing trends and advice.
